Beth Bender Beauty | askderm.com


This story begins with Beth, a young woman raised around the TV and film industry who accompanied her dad, legendary commercial film editor, Jerry Bender on many film sets both in New York City and Los Angeles. It was there that she fell in love with makeup and its ability to transform ordinary to extraordinary.

Beth has always been a creative powerhouse with a strong passion for helping others and making a difference. Although her career as a makeup artist did not begin until the early 90’s, Beth was always innovating. At the age of 23, she started her first company that grew into retail stores across the country. 

When her son Paolo was born, she devoted much of her time to being a mom. By the time Paolo was comfortably into his first few years of school, Beth was ready to pave her way into the industry that she had fallen in love with all those years ago. She became an iconic mother with a dream, a purpose, and a motivation.

Beth Bender Beauty | askderm.com
At the time, Saks Fifth Avenue in New York City was in need of freelance makeup artists. After Beth gave a quick makeover to the assistant manager at the Bobbi Brown counter, she was hired on the spot! Bouncing between Saks Fifth Ave to Bergdorf Goodman, Barney’s and Bloomingdales, it wasn’t long before Beth got the attention of Curtis Quinntin Phelps, Bobbi Brown’s Global Director who began to request her regularly to work on fashion shoots, award shows, fashion week, and editorial magazines. Beth quickly became one of Bobbi Brown’s lead makeup artists. She was responsible for making women of all ages look and feel beautiful, and it was during this time that Beth saw first hand how many women struggled to achieve a precise eyeliner look. It was then that she realized the beauty industry didn’t offer the tools women needed to create their eye makeup looks effortlessly.

From this insight, Beth saw the need for Eyeliner Stencils. After lot of blood, sweat, and tears, she created and launched the first ever Eyeliner Stencil and Smokey Eye Makeup Stencil. Beth eliminated trial and error and made it effortless to get a perfect cat eye, wings or smokey eye regardless of eye size or shape. These stencils became an instant hit with women everywhere. Pros and beauty insiders alike, agreed they were a must have for any makeup lover. In 2006 Beth Bender Beauty also opened offices in Los Angeles, CA and began creating color cosmetics.

Beth Bender Beauty | askderm.com

 

Beth Bender Beauty

Beth Bender Beauty The Original Cat Eyeliner Stencil & Smokey Eye Makeup Stencil

No reviews

The original eyeliner stencils and eye makeup stencils created by...

$18.00

Beth Bender Beauty Cat Eye Makeup Stencil

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Create trendy Winged Eyeliner and classic Cat Eye Makeup looks...

$12.00

Beth Bender Beauty Eye Candy Deluxe Stencil Set

1 review

Our new Deluxe Eye Candy Stencil Set is an essential eye...

$24.00

Beth Bender Beauty Eye Candy Start Pack

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Now in pink! Are you ready to rock your perfect...

$13.00

Beth Bender Beauty Eye Candy Pro Pack

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Eye Candy Eyeliner Stencil Pro Pack is a unique eyeliner application...

$22.00

Beth Bender Beauty Glitter Glaze

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New! Take your eye makeup and eyeliner looks to the next...

$14.00

Beth Bender Beauty Gel Eyeliner Frosting

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Let your eyes do the talking with New Gel Eyeliner...

$14.00

Beth Bender Beauty Foiled Glacé Shadow Pot

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New! A buildable, iridescent-metallic formula that has a creamy texture...

$14.00

Beth Bender Beauty Give Me Lip

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New! Gimme Lip - is a water-resistant, lightweight, smudge proof...

$16.00

Beth Bender Beauty Eye To Eye Liquid Liner

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New Eye To Eye Liquid Gel Liner puts you in...

$14.00

Beth Bender Beauty Nice Brows Tinted Gel

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What it is:New Nice Brows is a fiber-filled, brow gel...

$16.00

Beth Bender Beauty Pro Crease Blender Brush

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Create sultry eye makeup looks with professional looking results.

$13.00