This story begins with Beth, a young woman raised around the TV and film industry who accompanied her dad, legendary commercial film editor, Jerry Bender on many film sets both in New York City and Los Angeles. It was there that she fell in love with makeup and its ability to transform ordinary to extraordinary.
Beth has always been a creative powerhouse with a strong passion for helping others and making a difference. Although her career as a makeup artist did not begin until the early 90’s, Beth was always innovating. At the age of 23, she started her first company that grew into retail stores across the country.
When her son Paolo was born, she devoted much of her time to being a mom. By the time Paolo was comfortably into his first few years of school, Beth was ready to pave her way into the industry that she had fallen in love with all those years ago. She became an iconic mother with a dream, a purpose, and a motivation.
At the time, Saks Fifth Avenue in New York City was in need of freelance makeup artists. After Beth gave a quick makeover to the assistant manager at the Bobbi Brown counter, she was hired on the spot! Bouncing between Saks Fifth Ave to Bergdorf Goodman, Barney’s and Bloomingdales, it wasn’t long before Beth got the attention of Curtis Quinntin Phelps, Bobbi Brown’s Global Director who began to request her regularly to work on fashion shoots, award shows, fashion week, and editorial magazines. Beth quickly became one of Bobbi Brown’s lead makeup artists. She was responsible for making women of all ages look and feel beautiful, and it was during this time that Beth saw first hand how many women struggled to achieve a precise eyeliner look. It was then that she realized the beauty industry didn’t offer the tools women needed to create their eye makeup looks effortlessly.
From this insight, Beth saw the need for Eyeliner Stencils. After lot of blood, sweat, and tears, she created and launched the first ever Eyeliner Stencil and Smokey Eye Makeup Stencil. Beth eliminated trial and error and made it effortless to get a perfect cat eye, wings or smokey eye regardless of eye size or shape. These stencils became an instant hit with women everywhere. Pros and beauty insiders alike, agreed they were a must have for any makeup lover. In 2006 Beth Bender Beauty also opened offices in Los Angeles, CA and began creating color cosmetics.