CURA provides science-backed, results-driven skincare that harnesses the power of calcium to renew and protect skin while restoring its natural radiance. All CURA Skincare products are formulated with calcium, high-performance ingredients, and natural botanicals to give you healthy, youthful-looking skin.
Founded by Dr. Michelle Tu, an expert in cell regeneration and repair, CURA products are backed by rigorous scientific research and testing. These products are developed in the birthplace of biotechnology, the San Francisco Bay Area, and proudly made in the USA.
CURA uses high-quality, performance-driven ingredients that work to nourish the skin, repair its natural barrier and restore skin's natural radiance.
All CURA Skincare formulas are free from potentially harmful chemicals, including parabens, sulfates, phthalates, and PEGs.
About Calcium in Skincare: Calcium in our daily diet equals strong bones, but Calcium also plays a significant role in the anti-aging process. It's the most abundant mineral in our body, but it depletes as we age, which leads to bones receding over time like your cheekbones. Calcium also serves an important function when it comes to skin. While not an antioxidant itself, it helps to produce and regulate Catalase, an antioxidant that prevents DNA damage which affects skin texture as well as collagen and elastin levels.